The Role of Market-Driven on the Performance of Foreign Trade (Case study: pharmaceutical industry in Tehran province)

To increase competition on a global scale has led to increase the number of companies that achieve opportunities in international markets, and sought to keep the position of the market and. In a knowledge-based economy, intangible assets, organizations are increasingly to become a competitive factor. Such assets are the essence of competitive advantage viewpoint. In this regard, drug issues are to be crucial. The pharmaceutical industry is nowadays getting the first place among different industries in the globe, and it owns the seventh rank in Tehran in case of exporting. Data collection is of field study type; the process of performing is of descriptive and correlation-survey and the goal are of applied type. Based on the industry, mining, and trade organization, there would be 45 exporters in drug industry in the vicinity in Tehran. The questionnaire of the study pertaining to the Rasla and et. alʹs study in 2007. To test the hypothesis and model of the study, data analysis is done by confirmatory factor analysis, correlation, and structural equation modeling (Regression analysis). Yet a statistical model is utilized for analyzing the relationship between vivid and indigenous variables. The software in the study would be SPSS. Conclusion: It has been stated that there is positive and significant relationship between market-driven for exporters and their export performance. In fact, to increase exporters market-driven results in increasing export performance of exporters.