Author/Authors :
Shekarchizadeh، Ahmad Reza * نويسنده Assistant Professor of Management، , , Mashhadi، 2Mahnaz نويسنده Master of Business Administration، ,
Abstract :
This investigation was carried out to determine and prioritize the main infrastructures of collaborative commerce in industry and mine organization of Mazandaran province. Cooperative commerce is a new issue in domestic studies and was begun by identifying the main infrastructure of cooperative commerce construct. Then main indices of evaluating organization fitness foe each infrastructure were determined using Delphi method. The components of cooperative commerce and the indices were offered in the context of a hierarchical analysis model. In the next step, a questionnaire was prepared for gap analysis. Content reliability method was used for assessing questionnaire reliability. Chronbach’s alpha coefficient was calculated as 0.756 in a preliminary study consisting of 15 questionnaires. The validity of the investigation was, therefore, assessed as suitable. Statistical society in the first step where Delfi method was used and through hierarchical analysis was composed of expert panel. In the gap analysis between current and desired circumstances, the employees of industry and mine organization of Mazandaran made the statistical society. Among these, 240 persons were selected as statistical sample. Data analysis was carried out using SPSS software’s. The findings were as below:
The main infrastructures of collaborative commerce were: technical factors, external environment, organizational fitness and information sharing culture. Technical aspect, external environment, information sharing culture and innovation had the highest to lowest priority respectively. The main assessment indices for each infrastructure are: innovative human resource, tendency to change, optimized application of personal competence, presenting and applying new methods, high competitive pressure, technological growth in task field, top management back up, hard ware facilities, software facilities, reliance, information distribution, comprehensive communication, infrastructure of communication network, the history of information technology system, and information technology maturation.
The results of gap analysis indicated difference between current and desired condition of organization fitness for accepting collaborative commerce. For information sharing culture and organizational fitness, the organization is in a good condition for collaborative commerce lay out. In other cases, there was a gap which was significant for environmental, innovational and technical aspects.