Title of article
A STUDY ON THE MARKETING STRATEGIES ADOPTED BY SOUTH INDIAN BANK, AXIS BANK AND STANDARD CHARTERED BANK IN GUWAHATI CITY
Author/Authors
Bezborah، Pranjal نويسنده Professor, Department of Commerce, Dibrugarh University, India , , Bhagawati، Kangkana نويسنده Research Scholar, Dibrugarh University, India ,
Issue Information
روزنامه با شماره پیاپی 0 سال 2013
Pages
11
From page
27
To page
37
Abstract
Bank marketing is a blazing issue for every private sector bank, be it an Indian Bank or a Foreign Bank. Core banking, chic yet simple and assorted financial services provided by a commercial bank is the main rejoin to the very natural query of opting for a private bank by a customer. Today, focus is on quality and quality only. Now, it becomes very difficult to entertain a customer who is well-informed, matured, aware and market conscious.
Journal title
Asian Journal of Research in Marketing
Serial Year
2013
Journal title
Asian Journal of Research in Marketing
Record number
1058402
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