Title of article :
Evaluation of the performance and ranking of Iran Insurance Company in Mazandaran By using combined model BSC and DEA
Author/Authors :
Sorayaei ، Ali نويسنده ¹Faculty Member of Babol Islamic Azad University , , Kiapour، Azadeh نويسنده Department of Statistics, Babol Branch , Islamic Azad University, Babol, Iran ,
Issue Information :
ماهنامه با شماره پیاپی سال 2014
Abstract :
In this paper we will study the Performance of Iran Insurance Company in Mazandaran according to Balance Score Card(BSC) and Ranking using Data Envelopment Analysis (DEA( techniques. The statistical communities covering 230 employees of the Iran Insurance Company in Mazandaran, of those were selected with randomized cluster sampling. This study gauges included the questionnaire and company documents. For the analysis of the data, we use the inferential statistics (Binomial test) With Spss software and DEA. Binomial test results indicated that Iran Insurance Company has adequate performance status in Mazandaran. Status of customer, financial, internal processes and learning and growth in the company is suitable. However, The Data DEA results based on the CCR model indicates that the only functional unit is Sari. Data Envelopment Analysis results based on BSC in branches of Babol, Behshahr, Chalos, Amol and Qaemshahr were non-functional but were functional in sari, Tonekabon, Ramsar, Babolsar and Nor branches.
Journal title :
International Journal of Scientific Management and Development (IJSMD)
Journal title :
International Journal of Scientific Management and Development (IJSMD)