Title of article
Evaluation of the performance and ranking of Iran Insurance Company in Mazandaran By using combined model BSC and DEA
Author/Authors
Sorayaei ، Ali نويسنده ¹Faculty Member of Babol Islamic Azad University , , Kiapour، Azadeh نويسنده Department of Statistics, Babol Branch , Islamic Azad University, Babol, Iran ,
Issue Information
ماهنامه با شماره پیاپی سال 2014
Pages
4
From page
19
To page
22
Abstract
In this paper we will study the Performance of Iran Insurance Company in Mazandaran according to Balance Score Card(BSC) and Ranking using Data Envelopment Analysis (DEA( techniques. The statistical communities covering 230 employees of the Iran Insurance Company in Mazandaran, of those were selected with randomized cluster sampling. This study gauges included the questionnaire and company documents. For the analysis of the data, we use the inferential statistics (Binomial test) With Spss software and DEA. Binomial test results indicated that Iran Insurance Company has adequate performance status in Mazandaran. Status of customer, financial, internal processes and learning and growth in the company is suitable. However, The Data DEA results based on the CCR model indicates that the only functional unit is Sari. Data Envelopment Analysis results based on BSC in branches of Babol, Behshahr, Chalos, Amol and Qaemshahr were non-functional but were functional in sari, Tonekabon, Ramsar, Babolsar and Nor branches.
Journal title
International Journal of Scientific Management and Development (IJSMD)
Serial Year
2014
Journal title
International Journal of Scientific Management and Development (IJSMD)
Record number
1120313
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