• Title of article

    Influential factors in selecting dairy products companies’ foreign market

  • Author/Authors

    Sorayaei ، Ali نويسنده ¹Faculty Member of Babol Islamic Azad University , , zarei، Elham نويسنده Master Degree University Student of BusinessManagement Azad universityin Babol ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2014
  • Pages
    6
  • From page
    43
  • To page
    48
  • Abstract
    The object of this research is to “determine influential factors in selecting foreign markets of dairy product company “. The method of research is descriptive measurement and from object view is of applicability one. Statistical society of this research is 50 persons from experts in sale and marketing department in dairy product companies by more than 5 years of services and by higher than bachelor degree. Datum has been determined and prioritized by FAHP technique in which the order of influential factors prioritization has been recognized by economical, political, legal,competitive, cultural in which economical factor does have highest weight and does have highest influence.
  • Journal title
    International Journal of Scientific Management and Development (IJSMD)
  • Serial Year
    2014
  • Journal title
    International Journal of Scientific Management and Development (IJSMD)
  • Record number

    1120320