Title of article
Influential factors in selecting dairy products companies’ foreign market
Author/Authors
Sorayaei ، Ali نويسنده ¹Faculty Member of Babol Islamic Azad University , , zarei، Elham نويسنده Master Degree University Student of BusinessManagement Azad universityin Babol ,
Issue Information
ماهنامه با شماره پیاپی سال 2014
Pages
6
From page
43
To page
48
Abstract
The object of this research is to “determine influential factors in selecting foreign markets of dairy product company “. The method of research is descriptive measurement and from object view is of applicability one. Statistical society of this research is 50 persons from experts in sale and marketing department in dairy product companies by more than 5 years of services and by higher than bachelor degree. Datum has been determined and prioritized by FAHP technique in which the order of influential factors prioritization has been recognized by economical, political, legal,competitive, cultural in which economical factor does have highest weight and does have highest influence.
Journal title
International Journal of Scientific Management and Development (IJSMD)
Serial Year
2014
Journal title
International Journal of Scientific Management and Development (IJSMD)
Record number
1120320
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