Effect of marketing research on Iranian companies exports

Purpose - The purpose of this paper is to assist export companies to increase their export performance activities through the collection data and using it to Export is possible sound of. Specifically, the objective of this study to determine the effects of export data sources, data types, method of exports and the export data is The company measures the performance of export, the export sales growth, export profitability, Export is possible used. Design / methodology / approach - The research is focused on the objectives with targets make them aware of some of the theory tested. A structured questionnaires was sent by mail to 350 firms Export is possible to Iran, and 102 Reply been received. Findings - The investigation found that firms exporting from different sources collect information and use it for various purposes in their decisions. This research also clearly demonstrated that the differences in the sources and types of data used Export is possible data, and use of data in decision making, has different effects on their Export is possible performance, mainly in Sale condition, market share and profitability were measured. Originality / worth - Although some of the studies in the literature have focused speci?cally, and in a piecemeal fashion, on the determination, acquisition and utilization of export information into export information systems, there is a lack of studies integrating all the elements into export marketing information systems and investigating the effects of companies’ export marketing information systems on company performance. The paper tries to bring all the elements of the export information system in a model and tests the effects of the export information elements on export performance. It is hoped that, the ?ndings will help managers and policy makers.