A fuzzy quantified SWOT procedure for environmental evaluation of an international distribution center

In this paper, a fuzzy quantitative SWOT method is proposed to evaluate the competitive environment of locations as transshipment type’s international distribution centers (IDC) in Pacific-Asian region. The method can more precisely show competitive relations and degree among the locations than other environmental analysis methods. By positioning location in the four quadrants, strategies are proposed in accordance with the grand strategy matrix (GSM) in order to strengthen locations competitive advantage and avoid the threats as demonstrated in the case of Kaohsiung.