Measuring the influence of the greening design of the building environment on the urban real estate market in Taiwan

To address the worsening problems of global warming and the urban heat island effect, ecological cities and building environment greening are being promoted in population-dense urban areas domestically and abroad. For example, the Japanese Ministry of Land, Infrastructure, Transport, and Tourism announced the CASBEE-HI (Heat Island) assessment system in 2008 as a response to worsening urban warming and urban heat island effects. The Ministry implemented “Building Space Greening Plans” in Tokyo, Osaka, and other cities, enforcing by law the effective reduction of urban temperatures and improving urban living environments and alleviating the threat of urban ecological disasters. Therefore, this study integrates Taiwan domestic and foreign building space greening design, derived greening benefits, implementation promotion methods, and greening design policies as measurement constructs to examine the mutual influence between different constructs and to analyze the degree of influence on the urban real estate market. From the result, demonstrating that building space environment greening design does bring about positive benefits. In addition, the greening benefit was shown to have a positive impact on the urban real estate market. At the same time, greening promotion implementation method and urban policy standard both had a positive impact on the urban real estate market, demonstrating that government promotion of building environment greening design through urban design policy means is acceptable to the public.