Technological innovations: a framework for communicating diffusion effects

The paper investigates the impact of the institutional aspects of the innovation–adoption process on the success of its implementation. More specifically, we concentrate on the adoption of five information technologies using a data set from the aerospace and defense industries. We investigate such factors as advocacy, breadth of support, time of adoption, and intra-organizational communications. Several hypotheses are formulated and empirically tested. We find that advocacy by middle management does not have a positive effect on the success of implementation.