Enterprise applications diffusion within organizations: A social learning perspective

We used a social learning explanation to explain the diffusion of an enterprise application (EA) within an organization. We viewed the implementation of EA as a pattern of key users’ behaviors to examine the effect of self-generated and external sources of influence. Such behavior is progressively developed over time. Our study was based on investigating two business areas in a single company. From our investigation, we determined that the key users’ behaviors toward EA diffusion were influenced by both cognitive factors and organizational stimuli. Although the organizational environment was similar for both sites, one area performed better than the other in diffusing the system.