Abstract :
This paper argues that media education has developed
its own orthodoxies that are preventing it
both from addressing the realities of the media as
they exist today, and from being taken seriously by
policy-makers. The example of Making Movies
Matter, the 1999 report of the Film Education
Working Group, shows how a policy-making
‘window’ can be exploited, not only to make new
arguments for media education, but also to
construct new frameworks for teaching and learning.
The report had also provided the British Film
Institute with a new agenda for UK-wide activities
designed to develop education about the moving
image media. A version of this paper was originally
presented at the Summit 2000 conference in
Toronto, Canada, in May 2000.
