Social summarization in collaborative web search

A critical challenge for Web search engines concerns how they present relevant results to searchers. The traditional approach is to produce a ranked list of results with title and summary (snippet) information, and these snippets are usually chosen based on the current query. Snippets play a vital sensemaking role, helping searchers to efficiently make sense of a collection of search results, as well as determine the likely relevance of individual results. Recently researchers have begun to explore how snippets might also be adapted based on searcher preferences as a way to better highlight relevant results to the searcher. In this paper we focus on the role of snippets in collaborative web search and describe a technique for summarizing search results that harnesses the collaborative search behaviour of communities of like-minded searchers to produce snippets that are more focused on the preferences of the searchers. We go on to show how this so-called social summarization technique can generate summaries that are significantly better adapted to searcher preferences and describe a novel personalized search interface that combines result recommendation with social summarization.