Title of article
Trade promotions: A call for a more rational approach
Author/Authors
Philip Zerrillo، نويسنده , , Dawn lacobucci، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1995
Pages
8
From page
69
To page
76
Journal title
Business Horizons
Serial Year
1995
Journal title
Business Horizons
Record number
123339
Link To Document