Title of article

Marketing as warfare: Reassessing a dominant metaphor

Author/Authors

Aric Rindfleisch، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1996

Pages

8

From page

3

To page

10

Journal title

Business Horizons

Serial Year

1996

Journal title

Business Horizons

Record number

123414