Title of article :
Marketing as warfare: Reassessing a dominant metaphor
Author/Authors :
Aric Rindfleisch، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1996
Pages :
8
From page :
3
To page :
10
Journal title :
Business Horizons
Serial Year :
1996
Journal title :
Business Horizons
Record number :
123414
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123414
