Title of article :
On the horizon: Strategy-based advertising agency selection: An alternative to “spec” presentations
Author/Authors :
Murray Young، نويسنده , , Charles Steilen، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1996
Pages :
4
From page :
77
To page :
80
Journal title :
Business Horizons
Serial Year :
1996
Journal title :
Business Horizons
Record number :
123437
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123437
