Title of article :
Relationship marketing: the route to marketing efficiency and effectiveness
Author/Authors :
Thomas W. Gruen، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 1997
Pages :
7
From page :
32
To page :
38
Journal title :
Business Horizons
Serial Year :
1997
Journal title :
Business Horizons
Record number :
123504
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123504
