Title of article
Relationship marketing: the route to marketing efficiency and effectiveness
Author/Authors
Thomas W. Gruen، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1997
Pages
7
From page
32
To page
38
Journal title
Business Horizons
Serial Year
1997
Journal title
Business Horizons
Record number
123504
Link To Document