Title of article

Brand leverage power: The critical role of brand balance

Author/Authors

Vicki R. Lane، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 1998

Pages

10

From page

75

To page

84

Journal title

Business Horizons

Serial Year

1998

Journal title

Business Horizons

Record number

123525