Title of article
Brand imitation and its effects on innovation, competition, and brand equity
Author/Authors
Ricky Wilke، نويسنده , , Judith Lynne Zaichkowsky، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 1999
Pages
10
From page
9
To page
18
Journal title
Business Horizons
Serial Year
1999
Journal title
Business Horizons
Record number
123645
Link To Document