• Title of article

    Marketing high technology: preparation, targeting, positioning, execution

  • Author/Authors

    Chris Easingwood، نويسنده , , Anthony Koustelos، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2000
  • Pages
    8
  • From page
    27
  • To page
    34
  • Journal title
    Business Horizons
  • Serial Year
    2000
  • Journal title
    Business Horizons
  • Record number

    123673