Title of article

Marketing for Muggles: The Harry Potter way to higher profits

Author/Authors

Stephen Brown، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2002

Pages

9

From page

6

To page

14

Journal title

Business Horizons

Serial Year

2002

Journal title

Business Horizons

Record number

123777