Title of article :
Co-branding partners: What do they see in each other?
Author/Authors :
Melvin Prince، نويسنده , , Mark Davies، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2002
Pages :
5
From page :
51
To page :
55
Journal title :
Business Horizons
Serial Year :
2002
Journal title :
Business Horizons
Record number :
123825
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123825