• Title of article

    Branding in developing markets

  • Author/Authors

    Kevin lane Keller ... [and others]، نويسنده , , Y. L. R. Moorthi، نويسنده ,

  • Issue Information
    دوماهنامه با شماره پیاپی سال 2003
  • Pages
    11
  • From page
    49
  • To page
    59
  • Journal title
    Business Horizons
  • Serial Year
    2003
  • Journal title
    Business Horizons
  • Record number

    123866