مرکز منطقه ای اطلاع رساني علوم و فناوري - Investigating large-scale sponsorship relationships as co-marketing alliances

Title of article :

Investigating large-scale sponsorship relationships as co-marketing alliances

Author/Authors :

Francis Farrelly، نويسنده , , Pascale Quester، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

To page :

Keywords :

Sponsorship , Co-marketing , alliances , Sports

Journal title :

Business Horizons

Serial Year :

2005

Journal title :

Business Horizons

Record number :

123966

Link To Document :