Title of article
Controlled infection! Spreading the brand message through viral marketing
Author/Authors
Angela Dobele، نويسنده , , David Toleman، نويسنده , , Michael Beverland، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2005
Pages
7
From page
143
To page
149
Keywords
Electroniccommunication , Marketing
Journal title
Business Horizons
Serial Year
2005
Journal title
Business Horizons
Record number
123975
Link To Document