Title of article :
Entrepreneurs: Invent a new brand name or revive an old one?
Author/Authors :
Lawrence M. Bellman، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2005
Pages :
8
From page :
215
To page :
222
Keywords :
brands , Brand acquisition , Brand value , Brand revival , Brand image , licensing , Nostalgia
Journal title :
Business Horizons
Serial Year :
2005
Journal title :
Business Horizons
Record number :
123983
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=123983
