Title of article

Entrepreneurs: Invent a new brand name or revive an old one?

Author/Authors

Lawrence M. Bellman، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2005

Pages

8

From page

215

To page

222

Keywords

brands , Brand acquisition , Brand value , Brand revival , Brand image , licensing , Nostalgia

Journal title

Business Horizons

Serial Year

2005

Journal title

Business Horizons

Record number

123983