مرکز منطقه ای اطلاع رساني علوم و فناوري - Positioning Southwest Airlines through employee branding

Title of article :

Positioning Southwest Airlines through employee branding

Author/Authors :

Sandra Jeanquart Miles، نويسنده , , W. Glynn Mangold، نويسنده ,

Issue Information :

دوماهنامه با شماره پیاپی سال 2005

Pages :

From page :

535

To page :

545

Keywords :

Southwest Airlines , Employee branding , Internal Marketing , Psychologicalcontracts , Competitiveadvantage

Journal title :

Business Horizons

Serial Year :

2005

Journal title :

Business Horizons

Record number :

124014

Link To Document :