Title of article :
Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities
Author/Authors :
Sandeep Krishnamurthy، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2006
Keywords :
Internet/Web/Onlinemarketing , E-Marketing , CASE STUDY
Journal title :
Business Horizons
Journal title :
Business Horizons