Title of article
Marketing: Whoʹs really minding the store globally?
Author/Authors
Linda C. Ueltschy، نويسنده , , John K. Ryans Jr.، نويسنده , , Irene Herremans، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
10
From page
139
To page
148
Keywords
Marketing , Outsourcing , Customer Satisfaction , Call centers
Journal title
Business Horizons
Serial Year
2006
Journal title
Business Horizons
Record number
124029
Link To Document