Title of article
Designing and executing memorable service experiences: Lights, camera, experiment, integrate, action!
Author/Authors
F. Ian Stuart، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2006
Pages
11
From page
149
To page
159
Keywords
Designing serviceexperiences , Service performancemanagement
Journal title
Business Horizons
Serial Year
2006
Journal title
Business Horizons
Record number
124030
Link To Document