Title of article
Maximizing customer value via mass customized e-consumer services
Author/Authors
Richard T. Grenci، نويسنده , , Charles A. Watts، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
123
To page
132
Keywords
Product bundling , Internet commerce , Strategic framework , E-services , Mass Customization
Journal title
Business Horizons
Serial Year
2007
Journal title
Business Horizons
Record number
124084
Link To Document