Title of article :
Maximizing customer value via mass customized e-consumer services
Author/Authors :
Richard T. Grenci، نويسنده , , Charles A. Watts، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Pages :
10
From page :
123
To page :
132
Keywords :
Product bundling , Internet commerce , Strategic framework , E-services , Mass Customization
Journal title :
Business Horizons
Serial Year :
2007
Journal title :
Business Horizons
Record number :
124084
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124084
بازگشت