Title of article
Sponsorship relationships as strategic alliances: A life cycle model approach
Author/Authors
Lourdes Urriolagoitia، نويسنده , , Marcel Planellas، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
157
To page
166
Keywords
Sponsorship relationship , Strategic Alliance , Life cycle model , Relational view
Journal title
Business Horizons
Serial Year
2007
Journal title
Business Horizons
Record number
124087
Link To Document