Title of article
Building a strong services brand: Lessons from Mayo Clinic
Author/Authors
Leonard L. Berry، نويسنده , , Kent D. Seltman، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
11
From page
199
To page
209
Keywords
Mayo Clinic , Services branding , services marketing , Word-of-mouthmarketing , Brand protection
Journal title
Business Horizons
Serial Year
2007
Journal title
Business Horizons
Record number
124092
Link To Document