Title of article

Paid search: The innovation that changed the Web

Author/Authors

Des Laffey، نويسنده ,

Issue Information

دوماهنامه با شماره پیاپی سال 2007

Pages

8

From page

211

To page

218

Keywords

Search Engines , Paid search , Online advertising

Journal title

Business Horizons

Serial Year

2007

Journal title

Business Horizons

Record number

124093