Title of article :
Multichannel marketing: Mindset and program development
Author/Authors :
Bruce D. Weinberg، نويسنده , , Salvatore Parise، نويسنده , , Patricia J. Guinan، نويسنده ,
Issue Information :
دوماهنامه با شماره پیاپی سال 2007
Pages :
10
From page :
385
To page :
394
Keywords :
channel integration , B2C , Internet shopping , Multichannel marketing
Journal title :
Business Horizons
Serial Year :
2007
Journal title :
Business Horizons
Record number :
124112
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124112
