Title of article
Multichannel marketing: Mindset and program development
Author/Authors
Bruce D. Weinberg، نويسنده , , Salvatore Parise، نويسنده , , Patricia J. Guinan، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
10
From page
385
To page
394
Keywords
channel integration , B2C , Internet shopping , Multichannel marketing
Journal title
Business Horizons
Serial Year
2007
Journal title
Business Horizons
Record number
124112
Link To Document