Title of article
The employee brand: Is yours an all-star?
Author/Authors
W. Glynn Mangold، نويسنده , , Sandra Jeanquart Miles، نويسنده ,
Issue Information
دوماهنامه با شماره پیاپی سال 2007
Pages
11
From page
423
To page
433
Keywords
Employee branding , Employee brand , Psychological contracts , Internal Marketing , relationship marketing , Service branding
Journal title
Business Horizons
Serial Year
2007
Journal title
Business Horizons
Record number
124116
Link To Document