Title of article :
Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level
Author/Authors :
Jan-Benedict E. M. Steenkamp، نويسنده , , Hans Baumgartner، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1955
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing