Title of article :
Waterfall and sprinkler new-product strategies in competitive global markets
Author/Authors :
Shlomo Kalish، نويسنده , , Vijay Mahajan، نويسنده , , Eitan Muller، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1955
Pages :
15
From page :
105
To page :
119
Journal title :
International Journal of Research in Marketing
Serial Year :
1955
Journal title :
International Journal of Research in Marketing
Record number :
124344
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124344
