Title of article
Waterfall and sprinkler new-product strategies in competitive global markets
Author/Authors
Shlomo Kalish، نويسنده , , Vijay Mahajan، نويسنده , , Eitan Muller، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
15
From page
105
To page
119
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124344
Link To Document