Title of article :
Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions
Author/Authors :
Shirley Taylor، نويسنده , , Peter Todd، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1955
Keywords :
Similarity , Dissimilarity , Locus of context effects , Product judgements
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
