مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems

Title of article :

Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems

Author/Authors :

Klaus G. Grunert، نويسنده , , Suzanne C. Grunert، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

209

To page :

225

Keywords :

Motivation: Means-end chains: Involvement , Consumer behavior

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124350

Link To Document :