Title of article
A means-end chain approach to consumer goal structures
Author/Authors
Rik Pieters، نويسنده , , Hans Baumgartner، نويسنده , , Doug Allen، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
18
From page
227
To page
244
Keywords
Laddering , Interview techniques , Means-end chains , cognitive structure
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124351
Link To Document