Title of article :
Improving the graphic representation of means-end results
Author/Authors :
Charles E. Gengler، نويسنده , , David B. Klenosky، نويسنده , , Michael S. Mulvey، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1955
Pages :
12
From page :
245
To page :
256
Keywords :
Goal-directed behavior , Means-end chain theory , Laddering
Journal title :
International Journal of Research in Marketing
Serial Year :
1955
Journal title :
International Journal of Research in Marketing
Record number :
124352
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124352
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