Title of article
A means-end analysis of brand persuasion through advertising
Author/Authors
Thomas J. Reynolds، نويسنده , , Charles E. Gengler، نويسنده , , Daniel J. Howard، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
10
From page
257
To page
266
Keywords
Means-end theory , Graphical perception theory , Cognitive structure map , Informationprocessing , Laddering
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124353
Link To Document