Title of article :
Determination of the dominant means-end chains: A constrained clustering approach
Author/Authors :
Jacques-Marie Aurifeille، نويسنده , , Pierre Valette-Florence، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1955
Keywords :
Means-end , Associative memory , advertising , Persuasion , Copy-testing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
