Title of article
Comparing covariance structure models: A general methodology
Author/Authors
Roland T. Rust، نويسنده , , Chol Lee، نويسنده , , Ernest Valente Jr.، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1955
Pages
13
From page
279
To page
291
Keywords
Associative memory , Copy-testing , Means-end , advertising , Persuasion
Journal title
International Journal of Research in Marketing
Serial Year
1955
Journal title
International Journal of Research in Marketing
Record number
124355
Link To Document