مرکز منطقه ای اطلاع رساني علوم و فناوري - Research for product positioning and design decisions: An integrative review

Title of article :

Research for product positioning and design decisions: An integrative review

Author/Authors :

Anil Kaul، نويسنده , , Vithala R. Rao، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

293

To page :

320

Keywords :

Model comparison , BCVL , LISREL , AIC , Model selection

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124356

Link To Document :