مرکز منطقه ای اطلاع رساني علوم و فناوري - Ecological validation of alternative customer-based brand strength measures

Title of article :

Ecological validation of alternative customer-based brand strength measures

Author/Authors :

Pierre François، نويسنده , , Douglas L. MacLachlan، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1955

Pages :

From page :

321

To page :

332

Keywords :

conjoint analysis , Product positioning , Product design , Multidimensional scaling , Logit Modeling

Journal title :

International Journal of Research in Marketing

Serial Year :

1955

Journal title :

International Journal of Research in Marketing

Record number :

124357

Link To Document :