Title of article :
Investigating the effects of marketing variables and unobserved heterogeneity in a multinomial probit model
Author/Authors :
Pradeep K. Chintagunta، نويسنده , , Bo E. Honore، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Pages :
15
From page :
1
To page :
15
Keywords :
Consumer behaviour: Macro marketing-mix: Marketing management: Portugal
Journal title :
International Journal of Research in Marketing
Serial Year :
1996
Journal title :
International Journal of Research in Marketing
Record number :
124369
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124369
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