Title of article :
A test of the effects of retail store rating context on the stability of alternative multientity scaling methods
Author/Authors :
R. Kenneth Teas، نويسنده , , John K. Wong، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Method of simulated moments , Unobserved heterogeneity , Probit model
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
