Title of article :
Competitive reaction versus consumer response: Do managers overreact?
Author/Authors :
Peter S. H. Leeflang، نويسنده , , Dick R. Wittink، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Salesperson accent , Physical attractiveness , Categorization theory , Communication effectiveness , Personal selling
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
