Title of article
Applications of structural equation modeling in marketing and consumer research: A review
Author/Authors
Hans Baumgartner، نويسنده , , Christian Homburg، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 1996
Pages
23
From page
139
To page
161
Keywords
Exploratory consumer behavior: Optimum stimulation level : Individual differences in consumer behavior
Journal title
International Journal of Research in Marketing
Serial Year
1996
Journal title
International Journal of Research in Marketing
Record number
124377
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