Title of article :
Applications of structural equation modeling in marketing and consumer research: A review
Author/Authors :
Hans Baumgartner، نويسنده , , Christian Homburg، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 1996
Keywords :
Exploratory consumer behavior: Optimum stimulation level : Individual differences in consumer behavior
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
